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Cortexa Technology Answers Mass Market Need for Affordable Digital Home Solution

Newest solution completes digital convergence in the home with Microsoft Media Center

Cortexa System is Vista-Ready

AUSTIN, TX ­– November 06, 2006 – Cortexa Technology has delivered the dream of a truly digital home for American homeowners.  For the first time, home buyers can enjoy a fully functional digital home for about a few thousand dollars or about 2 % of the cost of an average home in the United States.

With the launch of its newest home control system, Cortexa Technology leverages the latest version of Windows Media Center now and in the upcoming release of Windows Vista, Microsoft’s latest version of the Windows operating system.  Windows Media Center gives homeowners total control of their digital home by merging their digital entertainment –music, photos, home videos, and live and recorded TV – with all the subsystems in the home – audio, lighting, security, surveillance cameras, irrigation and climate control -- in one complete, easy-to-use, affordable package.

“Cortexa truly has created an incredibly holistic solution for the average homeowner, allowing them to merge their digital entertainment and home control solutions,” said Todd Rutherford, Home Control Program Manager, Microsoft.  “Through Windows  Media Center, homeowners can enjoy the easy to use interface that they have adopted so rapidly.”

Once deemed only for the luxury home market, home buyers today can have complete digital functionality within their home at a fraction of the cost of other solutions without compromising on technology, functionality, or quality.  Unlike competitors’ solutions that sell for upward of 10% of the average purchase price of a home, Cortexa is transforming the industry by packaging both hardware and software together at a price point that is within reach for the typical home buyer.

“We are delivering a robust new Cortexa product that operates with Windows Media Center, is Windows Vista-ready, and most importantly, is incredibly affordable” says Tom Goldman, CEO, Cortexa Technology. “Cortexa customers already enjoy total control of all their home’s systems, including heating and cooling, lighting, audio, and security. Now they will be able to integrate their digital entertainment – music, movies, video, recorded TV and photos -- and control it all through Windows Media Center and at a fraction of the cost of other products on the market today.”

“In addition to the attractive price point, Cortexa has no software license fees, monthly subscription charges for remote access, or other  hidden costs that are typical of our competitors,” continued Goldman.

The availability of a Windows Vista-ready Cortexa Home Control System blows the doors open for builders, multi unit developers, integrators and homebuyers to create fully functional digital homes for a mass market price.  Home control has truly entered the mainstream as evidenced by a study conducted by the Consumer Electronics Association.  In this study, home builders reported that nearly half of all new homes were sold with automated lighting, home automation, and/or energy management systems while 65% of all new homes had distributed audio as a standard or optional feature.  Clearly, home buyers are enhancing their homes with these digital features. 

The Cortexa Home Control system may be managed using Windows Media Center, a Cortexa touch panel,  any device running Windows CE or XP, or simply through a web browser.  The easy-to-use interface – My Home – allows homeowners to seamlessly integrate their audio, security, surveillance cameras, lighting, irrigation and climate control systems with all the digital entertainment offerings of Windows Media Center.  The Cortexa Home Control system is a completely open-standard environment and easily scales for future enhancements.

“Our latest product development is completely in line with our commitment to make home control systems available for every home in America,” continued Goldman  “Cortexa continues to revolutionize the industry by delivering the easiest to use, most affordable solution to consumers, without compromising quality.”

About Cortexa Technology, Inc.

Based in Austin, Texas, Cortexa Technology Inc. is a privately held company that develops and markets home control systems bringing increased functionality and efficiency to all homes with an emphasis on the mass market.  The Cortexa product is engineered from the ground up and includes both the software and solid state hardware.  The company’s founders are passionate about providing home control systems that unleash the latest technology by seamlessly converging digital entertainment with the home control systems.  The product is completely affordable, dependable and usable for the average homeowner.  To find out more about Cortexa Technology, visit www.cortexatechnology.com.

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